Snoop is back with a new album announcement and a classic West Coast teaser
As one of the artists who dominated West Coast rap starting in the 1990s and brought it to a worldwide audience, Snoop’s legacy and impact as an artist is undeniable. From classic records to Doggystyle to brand deals and a guru-like surveillance of the current hip-hop game, Snoop has done it all. With “Touch Away” and a new album on the way, he is showing that he’s just as capable of doing it again.
On this track, Snoop uses plucky synths, shimmering melodies, and a simple kick-clap rhythm that is synonymous with a West Coast groove. London’s smooth and sultry vocals make for a soulful chorus, transitioning us with ease and swagger between Snoop’s trademark cool-as-can-be verses. His flow is untouched on this song, and he switches the flow around the second verse with more dexterity than Snoop has displayed on recent efforts.
Backed by classic G-funk synths, soaring high in the mix, Snoop plays the song out by claiming that “We done already took over the Metaverse, so now we back in the universe,” which is one of many sharp lines on the song.
In classic Snoop fashion, he also took to Instagram to announce the new album and vibe out to the song. Check out his IG clip and the full new single “Touch Away” below.
Damn it, and you haters can’t stand it
But can’t do nothing ’cause that’s just how I planned it
Back to the back, can’t follow my rap maze
Real hip hop come up out of them wack ways
We ran a whole summer when the foam is sprayed
From Def Jam back to this Death Row lane
And now I’m in control so I call the shots
I’m sitting at the table, I run my own label