Apple Music Launches Rihanna’s Road to Halftime Campaign Including Upcoming Interview

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Apple Music has today launched Rihanna’s Road to Halftime ahead of Super Bowl LVII campaign.

The streaming giant is offering new ways for fans to enjoy Rihanna’s music going into the Apple Music Super Bowl LVII Halftime Show on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona. Starting today, subscribers can access the superstar’s songs with Spatial Audio in Dolby Atmos, showcasing her multi genre hits over the years.

In addition, on February 9, 2023, at 10 a.m. MST, Apple Music Radio’s Nadeska Alexis will interview Rihanna at the Super Bowl LVII Halftime Show Press Conference. Viewers can tune in live or watch on demand on Apple Music; on @AppleMusic’s TikTok, Instagram, YouTube, and Twitter; or on the NFL Network.

Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”

The new Apple Music Sing feature is also going to promoted which allows fans to take the mic on their favorite Rihanna songs and perform solos, duets, sing backup, and more on all compatible iPhone and iPad models as well as the new Apple TV 4K.

There will be some special programming on Apple Music Radio as well. It will include “Halftime Hype Radio,” a 10-part series reflecting on some of the most notable Super Bowl Halftime performances of all time; “Rihanna Revisited Radio,” an eight-episode roundtable exploring the cultural impact of the elusive singer’s catalog; and “Live from Super Bowl LVII,” featuring daily live broadcasts that capture all of the excitement in Arizona leading into the weekend with Apple Music Radio hosts Zane Lowe, Ebro Darden, and Nadeska Alexis, plus an array of surprise special guests. It all wraps up on Monday, February 13, with “Halftime Recap Radio” to celebrate the debut of Apple Music’s Super Bowl Halftime Show and recap this monumental moment in music.


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